4.1.4

'10103'

'19'

'在中國開咖啡館'

''

'開咖啡館,咖啡館,咖啡創業'

'據《北京現代商報》消息，在國外，咖啡是一個巨大產業，從設備的製造商、原料的批發商、零售商到廣大的消費人羣，都非常成熟和完善。而目前在國內，咖啡產業還遠沒有形成規模，因此發展的潛力十分巨大。而對於很多理想主義者來說，開間自己的咖啡館無疑具有'

'116'

'1'

'520咖啡網'

'9'

'/views-10103'

'0'

'0'

''

'2014-08-18 12:05:45'

'2014-08-18 12:06:35'

'10069'

''

''

''

''

''

''

''

''

''

''

''

''

NULL

'<center>
	<img alt="在中國開咖啡館" height="492" src="http://s10.sinaimg.cn/mw690/a844f497x7b2d1fe978b9&amp;690" width="690" /></center>
<p>
	據《北京現代商報》消息，在國外，咖啡是一個巨大產業，從設備的製造商、原料的批發商、零售商到廣大的消費人羣，都非常成熟和完善。而目前在國內，咖啡產業還遠沒有形成規模，因此發展的潛力十分巨大。而對於很多理想主義者來說，開間自己的咖啡館無疑具有致命吸引力：既可以擺脫朝九晚五的枯燥工作，又可以每天在滿室的咖啡香中看書、聽音樂、結交朋友，還能有錢可賺。但是要想把這個美好的理想變爲現實，精明的籌劃是必不可少的。</p>
<p>
	咖啡館還有多大營利空間?</p>
<p>
	按照通行的基本測算，即大約1萬人需要一間咖啡館，以北京爲例，北京有1800萬常駐人口，就需要1800家咖啡館，而現在全市的咖啡館只有200家左右，存在很大缺口。</p>
<p>
	品牌店VS個性店</p>
<p>
	對於想投資咖啡館的人來說，首先要考慮的，是加盟一家品牌咖啡館還是自己開家個性咖啡館。</p>
<p>
	品牌店的優勢：</p>
<p>
	1、存活率高。根據統計，品牌咖啡店的存活率大約爲70%，而自主開店存活率僅爲40%左右。加盟品牌店無疑具有較高的安全係數。</p>
<p>
	2、省心。對於僅僅有開咖啡店的願望和資金，而對如何開店一無所知的投資者來說，加盟品牌咖啡店是不錯的選擇。他們通常都會提供從選址、裝修、設備、物料、人員培訓、營銷宣傳等一條龍全程服務。</p>
<p>
	品牌店的不足：</p>
<p>
	1、缺少強勢品牌。目前主要的加盟品牌咖啡店有&ldquo;上島咖啡&rdquo;、&ldquo;名典咖啡&rdquo;、&ldquo;SPR咖啡&rdquo;等十幾個品牌，但是均不具備很強的品牌號召力。而強勢品牌&ldquo;星巴克&rdquo;則專屬&ldquo;美大&rdquo;一家特許經營，不提供加盟服務。</p>
<p>
	2、費用較高。加盟品牌店除了需要繳納一次性的加盟費外，還需要交保證金和每年的權利金。各品牌的加盟費用不一，通常在50萬&mdash;100萬元左右。據上島咖啡北京地區負責人趙先生告訴記者，加盟上島咖啡最少需要120萬元的投資。</p>
<p>
	3、服務尚不完善。目前加盟品牌店的通病是僅提供開店的指導，缺乏後續的技術服務、培訓和經營活動策劃。而如果沒有持續培訓、設備的定期保養，將很難保證穩定的咖啡品質，缺少營銷活動的籌劃，加盟的優勢也無從體現。</p>
<p>
	個性咖啡館的優勢：</p>
<p>
	1、投資靈活。業主可以根據自有資金制定靈活的投資規劃，10萬、20萬、30萬，都能開店。</p>
<p>
	面積：沒有要求，三五十平米也可開張。因此房租少，運營費用低。</p>
<p>
	裝修：可以根據自己的品位和意志來決定裝修風格，特色並不一定與投入成比例關係。可以花小錢辦大事。</p>
<p>
	設備和物料：可以從市場上自由挑選供應商，選擇性能價格比最適宜的，節約投資成本。</p>
<p>
	2、人文特色。與品牌咖啡館要求風格統一相比，個性咖啡館則更能夠彰顯業主的人文特質，特別是一些主題咖啡館，能夠將業主的個性和愛好發揮得淋漓盡致，或是根據特定客戶羣，展開相應的個性化服務。</p>
<p>
	個性咖啡館的不足：</p>
<p>
	存活率低，僅有40%。個性咖啡館的存活率之所以低，主要有兩方面的原因。</p>
<p>
	1、前期缺少調研。大多業主在前期沒有做過詳細的市場調查、分析，全憑主觀判斷而非專業指導來推進整個過程，如忽視選址的重要性，對咖啡文化缺乏必要了解，沒有明確的定位等等，這些環節的問題就直接導致了開業後的經營危機。</p>
<p>
	2、抗風險能力差。通常個性咖啡館業主的投資實力有限，如果之前沒有做準確的投資規劃，可能會傾其所有投入開辦費用，一旦開業後的盈利狀況與業主的預期相差甚遠，就沒有相應的流動資金來支撐運營費用，最後導致投資失敗。因此，規避投資風險的最好方式就是選擇開店諮詢的顧問或服務商提供開店全過程的專業指導。</p>
<p>
	功能咖啡店VS主題咖啡店</p>
<p>
	如果選擇投資個性咖啡店，那麼還必須決定是開家區域功能配套的咖啡店還是主題咖啡店(比如電影、音樂、旅遊、攝影等等)，這將決定業主是把有限的資金用於交納昂貴的房租還是更多投入開發主題內容。</p>
<p>
	功能咖啡店：</p>
<p>
	開家功能咖啡店，選址就成爲至關重要的一項工作。專家認爲，業主應當花費90%以上的精力用於選址。一般來講，喝咖啡屬於娛樂休閒的交流活動，典型的區域主要有購物中心、電影院、高檔社區、寫字樓、高校等，功能咖啡館的輻射範圍在周邊500米左右。</p>
<p>
	除此之外，還有一個特殊區域，就是酒吧/咖啡館特色街。在北京主要有三里屯、什剎海、理工大學西門、798工廠附近等。這些地方由於積聚了一定數量的酒吧和咖啡館，形成了數量穩定的娛樂消費人羣，能夠爲業主減少經營壓力。</p>
<p>
	主題咖啡店：</p>
<p>
	選擇主題咖啡店，店址可以不必選擇商業地段，這樣房租會減少很多，節省下來的資金可以更多地持續投入相應的主題內容。主題內容的豐富、專業程度、與主題相關的活動策劃是主題咖啡館吸引客流的主要因素，因此它的營業半徑也可以突破常規的商圈半徑。像&ldquo;雕刻時光&rdquo;、&ldquo;盒子&rdquo;等咖啡館的電影主題，&ldquo;行攝匆匆&rdquo;咖啡店的旅遊主題等，都吸引了不少慕名遠道而來的愛好者。</p>
<p>
	但是專家指出，如果業主不具備主題資源的優勢，也沒有興趣和資金持續挖掘、充實主題的內容，不建議定位主題咖啡館。</p>
<p>
	投資清單(以100平方米的個性咖啡館爲例)</p>
<p>
	一、開辦資金</p>
<p>
	裝修投資</p>
<p>
	1.裝修設計費用：工程預算造價的5%-8%</p>
<p>
	2.室內外裝修費用(牆面、地面、吊頂、門窗、燈光)：裝修費用與咖啡館的面積、風格、定位、餐品種類、地理位置、投資額度、裝修材料等諸多因素有關。</p>
<p>
	3.水、電、空調、通風、管線費用</p>
<p>
	4.廚房工程費用</p>
<p>
	5.衛生間費用</p>
<p>
	6.吧檯費用</p>
<p>
	7.桌椅費用</p>
<p>
	8.招牌及導視系統費用</p>
<p>
	9.其他裝飾品</p>
<p>
	裝修投資小計：10萬元以上</p>
<p>
	10萬元以上</p>
<p>
	設備投資</p>
<p>
	1.基本設備(音響、冰箱、冰沙機、製冰機、冷藏蛋糕櫃)</p>
<p>
	與設備的性能參數、檔次有關。</p>
<p>
	2.杯具、酒具、餐具、菜單及其他用品</p>
<p>
	與咖啡館的座位數、餐品和飲品的種類、檔次相關</p>
<p>
	3.咖啡相關設備：</p>
<p>
	意式咖啡機、咖啡豆研磨機、軟水器、滴濾式咖啡機(可選)、敲粉盒、布粉器、奶油槍等</p>
<p>
	4.其他廚房設備(如果不提供簡餐，則不用投資)</p>
<p>
	竈具、抽油煙機、操作檯、調料臺、餐具櫃、洗碗機、蒸汽櫃或消毒櫃、冷藏櫃、微波爐、其他炊具和刀具)</p>
<p>
	與咖啡館提供的餐品種類相關，如果條件限制可以考慮中央廚房或是易理包的方式提供簡餐。</p>
<p>
	設備投資小計</p>
<p>
	不低於1萬元</p>
<p>
	不低於5000元</p>
<p>
	1萬-10萬元</p>
<p>
	不低於1萬元</p>
<p>
	5萬元以上</p>
<p>
	開辦資金合計：10萬元以上</p>
<p>
	二、運營費用(投資規劃中應預留10個月的運營費用)</p>
<p>
	1.固定費用</p>
<p>
	房租：與面積、地段等因素相關。通常每平方米每月租金不低於100元。</p>
<p>
	工資(含福利、餐費、補助等)：與面積、餐品種類、員工素質、營業時間等因素相關。營業時間從上午10點至次日凌晨兩點，需要兩班倒，如果不提供簡餐，一班員工不少於2人。每人每月的工資不少於1500元。</p>
<p>
	固定資產折舊：</p>
<p>
	與固定資產總值和攤銷的年限相關</p>
<p>
	2.變動費用</p>
<p>
	1.水、電、煤氣、電話費等與營業額成一定比例關係</p>
<p>
	2.工商、稅、衛生</p>
<p>
	3.原物料成本(含運輸、包裝)</p>
<p>
	4.廣告宣傳</p>
<p>
	5.其他費用、營業外支出</p>
<p>
	6.財務費用(如果籌集的投資中有借貸的比例)</p>
<p>
	運營費用合計：每月運營費用不少於1.5萬元。預留10個月的運營費用即15萬元。</p>
<p>
	咖啡館投資總計：25萬元以上(以上統計數據發佈於很久前，現在會相應上漲，謹慎參考)</p>
'

'開咖啡館,咖啡館,咖啡創業'

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'在中國開咖啡館_咖啡館經營_中國咖啡網'

'開咖啡館,咖啡館,咖啡創業'

'據《北京現代商報》消息，在國外，咖啡是一個巨大產業，從設備的製造商、原料的批發商、零售商到廣大的消費人羣，都非常成熟和完善。而目前在國內，咖啡產業還遠沒有形成規模，因此發展的潛力十分巨大。而對於很多理想主義者來說，開間自己的咖啡館無疑具有'

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